International Copyright Industry Forum “Music: Sounding Out the Future”

International Copyright Forum is the first international copyright gathering in China organized by WIPO and National Copyright Administration of the People’s Republic of China and the past three forums have had a positive impact on the international copyright industry. It has boosted the development of cultural and creative industry and copyright industry in China and the world and guided the development of copyright-associated fields since 2006.

With music as the theme, 2010 International Copyright Forum paid attention to the fast-growing and profitable music market and organized all-round discussions over copyright protection, trade, investment and financing. Participants held discussions over Music & Copyright and Music & Development and analyzed creation, sharing, management and utilization of music works. They also discussed topics relating to music work marketing, commercialization and networking, laying a theoretical foundation for establishing a scientific music copyright management model.

More than 300 Chinese and foreign guests, including senior officials from copyright administrations in more than 50 countries, representatives from international trade associations and famous enterprises as well as experts and scholars attended the Forum.

Date: November 18-19,2010

Venue: Multi-functional hall in National Convention Center


Organized by
World Intellectual Property Organization
National Copyright Administration of the People’s Republic of China

Program

Thursday, November 18, 2010

Opening Ceremony (for both the International Copyright Forum and the International Copyright Expo)

Plenary
Segment One:  Music and Copyright:  From Law to the Market    VIDEO
Recent technological developments have profoundly modified the way protected content is created, shared, managed and exploited.  New diversified licensing models are emerging, which will provide tools for the industry to monetize its assets.

This session will address the role of the regulatory environment to enable creativity and the challenges faced by artists and the industry to take advantage of the digital music environment.  The segment will also explore how future investments in the music industry can be funded and rewarded.

Segment Two:  Music and Development       VIDEO
The potential of the copyright system to serve as an engine to empower artists and producers and support the development of local music industries will be discussed.

Global Original  Golden Songs Concert and WIPO Creativity Awarding Ceremony

Friday, November 19, 2010
Panel Sessions   VIDEO

Panel Session 1:  Monetizing the Music Experience
Panel Session 2:  Digital is Driving New Business Models
Panel Session 3:  Marketing and distributing Music On Line:  Instructions for Use
Panel Session 4:  “Internet Intermediary”:  an Expanding Notion
Wrap-up Session:  Summary of Panel Sessions and Open Discussion

Closing Ceremony

Turn to WIPO website: International Copyright Forum “Music: Sounding Out the Future”